First class is calling you

Treat yourself and bid for a last-minute upgrade


Bid to upgrade with Seatfrog

We’ve teamed up with Virgin Trains on the East Coast route to give you more opportunities to experience their fantastic First Class. Whether you’re travelling for business or on a little getaway, bid to upgrade with Seatfrog and jump into a new First Class seat on your next trip.


Upgrade in a few taps

Enter your booking reference

Simply put your booking reference into Seatfrog and we’ll show you what upgrades are available for your journey.

Start bidding

It’s free to join. You only pay if you win. We'll keep you up-to-date with instant alerts so you don't miss a thing. Travelling in a group? Make sure you each have your own account to bid.

Upgrade in seconds

The moment you win we’ll send your upgrade straight to your phone. It’s that easy.

Virgin Trains

More opportunities to upgrade than ever

Seatfrog’s adding more seats and services every day for you to enjoy.

Available Monday to Friday

On selected peak and off-peak services along the Virgin Trains East Coast route.

Get a great deal

Bid from as little as £5*. Then practise your victory face.

Book direct with Virgin

Make sure you’ve booked a Virgin Trains East Coast standard Advance ticket via
Don’t have one? Book here.

Make your next trip first class

A little extra luxury can go a long way (like Edinburgh). Upgrade your trip and enjoy all First Class has to offer.

First Class food and drinks

Take your pick from Virgin Trains’ delicious First Class menu and wide selection of refreshments – all complimentary and served with a smile.

A First Class experience

Stay connected with free Wi-Fi or switch off and stretch out in your smooth Scottish leather seat.

Download Seatfrog Now

Upgrades to First Class are only a tap away.

Have a Question?

The Seatfrog app enables customers who have purchased a Virgin Trains East Coast standard Advance ticket to bid for an upgrade to First Class for their journey, when they are travelling on an eligible service which has First Class availability. Customers who hold the highest bid when the Seatfrog auction ends, will win the First Class upgrade for the journey they are making.

At the moment, customers can only bid on one upgrade, one seat, per journey. If there is more than one customer travelling on the same booking reference then each customer must have the Seatfrog app installed on their phone and have added the booking reference to take part. The number of upgrades in each auction are subject to availability so we can’t guarantee everyone in a group will win an upgrade or will be seated next to each other. However, we are working really hard in the background to make this happen in the future.

Yes! If you’ve purchased a Virgin Trains East Coast Advance weekday ticket through a supported third party website and you’re travelling on a service operated by Virgin Trains East Coast, then you will now be able to bid for an upgrade. Simply forward your booking confirmation email to from the same email account you used to register with Seatfrog and any eligible services will automatically be loaded into your Seatfrog account.