First class is calling you

Treat yourself and bid for a last-minute upgrade


Bid to upgrade with Seatfrog

We’ve teamed up with Virgin Trains on the East Coast route to give you more opportunities to experience their fantastic First Class. Whether you’re travelling for business or on a little getaway, bid to upgrade with Seatfrog and jump into a new First Class seat on your next trip.


Upgrade in a few taps

Enter your booking reference

We’ll show you what upgrades are available so you can explore all the great features of First Class.

Start bidding

Select the number of upgrades you wish to bid for and set your price for each upgrade, you only pay if you win!

Upgrade in seconds

The moment you win we’ll send your upgrade barcodes straight to your phone. It’s that easy.

Virgin Trains

More opportunities to upgrade than ever

Seatfrog’s adding more seats and services every day for you to enjoy.

Available Monday to Friday

On selected peak and off-peak services along the Virgin Trains East Coast route.

Get a great deal

Bid from as little as £5*. Then practise your victory face.

Book direct with Virgin

Make sure you’ve booked a Virgin Trains East Coast standard Advance ticket via
Don’t have one? Book here.

Make your next trip first class

A little extra luxury can go a long way (like Edinburgh). Upgrade your trip and enjoy all First Class has to offer.

First Class food and drinks

Take your pick from Virgin Trains’ delicious First Class menu and wide selection of refreshments – all complimentary and served with a smile.

A First Class experience

Stay connected with free Wi-Fi or switch off and stretch out in your smooth Scottish leather seat.

Download Seatfrog Now

Upgrades to First Class are only a tap away.

Have a Question?

The Seatfrog app enables customers who have purchased a Virgin Trains East Coast standard Advance ticket to bid for an upgrade to First Class for their journey, when they are travelling on an eligible service which has First Class availability. Customers who hold the highest bid when the Seatfrog auction ends, will win the First Class upgrade for the journey they are making.

Yes! Make sure you update to the latest version of our app to access our group bidding feature. You can choose how many seats you’d like to upgrade once you’ve added your booking reference. The number of upgrades in each auction are subject to availability, and while we’ll make our best efforts we can’t guarantee everyone in a group will be seated next to each other once upgraded. Find out more information about group bidding here.

Yes! If you’ve purchased a Virgin Trains East Coast Advance weekday ticket through a supported third party website and you’re travelling on a service operated by Virgin Trains East Coast, then you will now be able to bid for an upgrade. Simply forward your booking confirmation email to from the same email account you used to register with Seatfrog and any eligible services will automatically be loaded into your Seatfrog account.

As Seatfrog provides last-minute upgrades, we cannot guarantee the availability of accessible areas in First Class coaches. Travellers who require assistance should contact the Virgin Trains Journey Care team and check availability for their journey prior to participation in a Seatfrog upgrade auction. Find out more information here.