Seatfrog empowers people to transform their journeys with technology that’s a joy to use. Our business is rooted in a desire to help people make the most of the time they spend travelling.

We’re here to make travel experiences smoother, more comfortable, more memorable. Starting with rail travel. We already make it near-effortless for passengers to upgrade to 80 million First Class seats every year. Across Europe, there are another 400 million to be filled.

The Seatfrog app will give every rail passenger the opportunity to upgrade their seat, gain access to lounges and pick up other extras, all on the go, from their mobile phone. With Seatfrog, no-one need settle for ordinary.

Meet the leadership team

Iain Griffin


Iain drives Seatfrog’s strategy and growth. He has quickly built a team of superstars, driving innovations and disrupting the travel and tech industries. Recently shortlisted as British Entrepreneur of the Year, Iain is passionate about helping travel companies understand behavioural design and deliver an outstanding customer experience through technology.

Ben Ient


Ben leads the vision and direction for Seatfrog’s world-class products. He drives the experience design and product innovation that ensures passengers across the globe have an intuitive and cohesive experience every time they come into contact with Seatfrog. Over the past decade, his work has earned him over 40 national and international awards.

Dirk Stewart


Dirk has built scalable technology platforms for applications from the first ever GPS enabled surf watch to complex 3D trading platforms for banks. His team built Seatfrog’s game-changing platform from the ground up, and engineered its integration into the complex systems that manage flights and trains – a true world-first.

Our Recent Awards

Our advisors

Seatfrog is backed by some of the brightest minds in travel and technology. From leading Venture Capital firms to CEO’s of major international airlines - giving us the deep expertise and firepower to be the global leader.

Headshot of Our advisors
Luke Hakes

Partner Octopus Ventures

Headshot of Our advisors
John Hamm


Headshot of Our advisors
David Soskin

Director HOWZAT

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Simon Hickey

Former CEO Qantas International

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Where are we


155 Clarence St, Sydney
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256-260 Old Street, London
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Parion Bld 4F 1-3-15 Shibuya, Tokyo
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Interested in working at Seatfrog? Visit our Careers page and get the conversation started.

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