Seatfrog empowers people to transform their journeys with technology that’s a joy to use. Our business is rooted in a desire to help people make the most of the time they spend travelling.
We’re here to make travel experiences smoother, more comfortable, more memorable. Starting with rail travel. We already make it near-effortless for passengers to upgrade to 80 million First Class seats every year. Across Europe, there are another 400 million to be filled.
The Seatfrog app will give every rail passenger the opportunity to upgrade their seat, gain access to lounges and pick up other extras, all on the go, from their mobile phone. With Seatfrog, no-one need settle for ordinary.
Meet the leadership team
Iain Griffin
CEO
Iain drives Seatfrog’s strategy and growth. He has quickly built a team of superstars, driving innovations and disrupting the travel and tech industries.Recently shortlisted as British Entrepreneur of the Year, Iain is passionate about helping travel companies understand behavioural design and deliver an outstanding customer experience through technology.
Ben Ient
CCO
Ben leads the vision and direction for Seatfrog’s world-class products. He drives the experience design and product innovation that ensures passengers across the globe have an intuitive and cohesive experience every time they come into contact with Seatfrog. Over the past decade, his work has earned him over 40 national and international awards.
Dirk Stewart
CTO
Dirk has built scalable technology platforms for applications from the first ever GPS enabled surf watch to complex 3D trading platforms for banks. His team built Seatfrog’s game-changing platform from the ground up, and engineered its integration into the complex systems that manage flights and trains – a true world-first.
Our Recent Awards
Our advisors
Seatfrog is backed by some of the brightest minds in travel and technology. From leading Venture Capital firms to CEO’s of major international airlines - giving us the deep expertise and firepower to be the global leader.
