New app, Seatfrog, allows UK Rail passengers to bid for upgrades to otherwise empty First Class seats for as little as £5, by joining auctions up to 30 minutes before departure.
When I stepped aboard the 2.02pm at York station, it was a treat to be in the posh seats. I had successfully used a new app called Seatfrog, which offers ’targeted upsell opportunities‘ in the travel industry jargon – also known as on-the-day train upgrades.
It’s one of the last remaining modes of transport that has been relatively untouched by innovation. The UK rail sector transports 1.5 billion passengers annually and benefits from billions of pounds of investment, but has struggled to move with the times. That could be about to change. Last month Virgin Trains East Coast signed a deal with startup Seatfrog, an app that auctions seat upgrades two hours before travel.
Seatfrog, an Australian startup which has developed an app-based platform for airlines to run live upgrade auctions for passengers with existing tickets, has signed a deal with UK rail operator Virgin Trains.
First class upgrades when travelling by train are notoriously expensive, especially when you buy them on the day. As someone who frequently travels, and frequently sees dozens and dozens of plush first class seats available while I'm sandwiched in standard class like I'm being shipped to some kind of cattle market, it's more than just a bit frustrating.
Train passengers who want to escape cattle class can now upgrade their tickets on the same day they travel for a fraction of the usual cost with a new app. Seatfrog - launched today - enables Virgin Trains passengers who have already booked standard class tickets to bid on empty first-class seats.
Rail passengers unhappy at the prospect of a journey in standard class can now bid for an upgrade. Empty first-class seats on selected Virgin Trains East Coast services are being auctioned through a smartphone app shortly before departure.
We’ve all boarded an airplane, walked by empty seats in business class, and wondered how much it’d take to upgrade but not having an option to do so. Apps like Seatfrog will give you that info—and allow you to act on it.
Australian travel startup Seatfrog has joined Amadeus Next, as it aims to revolutionise mobile airline ancillaries by allowing travellers to upgrade their seat in the 48-hour window prior to take-off and right up until the time of departure.
From time-to-time here at TechCrunch, we see companies tackle problems or painpoints in a way that makes you wonder why it wasn’t done long ago. Travel tech startup Seatfrog from Australia is one that gives me that feeling.
An Aussie tech startup is aiming to make obtaining seat upgrades on your next flight easier and quicker.
The brains behind the Seatfrog app say their system works by enabling users to bid (auction style) on seats that would otherwise fly empty, right up to the last minute before departure.
For all media enquires please contact:
Hope & Glory
+44 20 3588 9700